70 Years of Excellence: Driving our Community into a Sustainable Future 卓越七十載:引領社區邁向可持續未來
Innovative Pop-up Stores: A More Convenient Shopping Experience To allow more people to learn about the vehicles represented by Zung Fu Group, we have enhanced customer experiences by establishing pop-up stores in various shopping centres. These showcase selected models from different brands, aiming to reach potential customers and boost brand influence. The primary goal is enhancing customer convenience, especially when most of the Group’s EV customers reside in the NewTerritories. These pop-up stores allow customers to interact with their targeted vehicles in accessible locations. Modernity and interactivity are key to our pop-up stores designs. We meticulously craft each store’s décor and displays to highlight the themes of the showcased vehicles, ensuring every detail reflects brand value and vehicle appeal. These pop-up stores also create valuable opportunities for direct customer engagement. For instance, when Zung Fu Group’s member Futeng Motors introduced DENZA, its newest luxury new-energy vehicle brand, a pop-up store was quickly established in a major shopping centre to meet strong customer enthusiasm, even before the official showroom opening. 創新期間限定店 更便捷的購車體驗 為了讓更多人認識仁孚集團所代理的汽車產品,我們致 力創新顧客體驗,選址在各大商場開設期間限定店, 展示不同品牌的精選汽車,透過這種市場銷售模式, 接觸更多潛在客戶,並增強品牌於市場的影響力。設立 期間限定店的首要目的是為了方便客戶前往,因為現時 大部份透過仁孚集團購買電動車的客戶,大多居住在新 界區,我們便選擇在合適的商場內以期間限定店形式, 方便客戶能親身接觸和了解自己心儀的車款。 期間限定店的設計和佈局強調現代感和互動性,我們 會根據展示車款的主題,精心設計店內的裝飾和擺設, 力求每一個細節都能展現品牌價值和車輛的獨特魅力。 期間限定店的概念亦締造了一個與顧客面對面交流的良 好機會,正如仁孚集團成員富騰汽車新代理的豪華新能 源品牌 DENZA 在營運初期,品牌陳列室尚未正式開放 前,不少客戶的查詢已蜂擁而至,因此我們特別在大型 商場內開設了 DENZA 期間限定店,以滿足客戶先睹為 快的渴求,感受 DENZA 帶來的魅力。 54 O U R N E TWO R K 業 務 網 絡 無 遠 弗 屆
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