70 Years of Excellence: Driving our Community into a Sustainable Future 卓越七十載:引領社區邁向可持續未來

Seizing Opportunities: Towards a Multi-Brand Strategy Looking to the future, Zung Fu Group continues to be a leader in the new era, constantly seizing new opportunities and actively exploring new paths. One crucial strategy is our move towards multi-brand development. A key project in our digital transformation supports this by developing a comprehensive Enterprise Resource Planning system. It not only integrates and manages our internal resources and information but also facilitates communication and cooperation across brands and departments, leveraging the significant advantages of synergy within a multi-brand automotive group. In the eyes of Vincent Sum, Director of Digital, the key to multi- brand development is corporate flexibility. While Zung Fu Group has built a solid foundation through steady growth, it requires flexibility and diversification to maintain our competitiveness in the new-energy vehicle (NEV) era. “We will utilise cloud-based platforms for information updates and integration, transforming Zung Fu Group’s 70 years of successful experience into digital data by incorporating it into our system’s processes. This allows us to more easily integrate resources, share experience, promote interaction and cross-brand initiatives as we add new brands or products each year or quarter.” Unlike cars with traditional internal combustion engines, NEV technology evolves at a monthly or even daily pace. In this rapidly changing environment, we must keep up with the times with the latest digital information technology. The key to multi-brand development is corporate flexibility. 成功邁向多元品牌的 關鍵是企業的靈活性︒ Vincent Sum Director of Digital 岑偉山 數碼董事 72 C R E A T I N G A F U T U R E T O G E T H E R : A N EW E R A O F V I T A L I T Y 共 創 未 來 活 力 新 氣 象

RkJQdWJsaXNoZXIy NjM4OTI=